Our Story

Welcome to Boocloth Montreal

I’m Emily, the proud founder of this family-run brand. I’m excited to share our story with you and take you on a journey through our passion for fashion.

We began with a simple dream: to bring timeless and warm clothing to our beautiful community in the heart of Canada. As a family business, we poured our hearts and souls into our boutique, creating a welcoming space where everyone could find something special to wear. We’ve always believed in the power of clothing to make people feel good, confident, and connected.

Over the years, we faced challenges, especially as competition from online brands grew. The retail landscape evolved, and despite our best efforts, we had to make the difficult decision to close our beloved physical storefront. It was a bittersweet moment, as we knew we had to adapt to continue providing you with the fashion you love.

As we shifted our focus online, we remained determined to keep our brand alive. However, the transition was rough. Rising advertisement costs made it increasingly difficult to maintain our online presence, and with a heavy heart, we are now closing our online store. We are currently selling the remaining stock at breakeven prices, hoping to find new homes for our cherished pieces.

I want to take a moment to express my heartfelt gratitude to each and every one of you who has been a part of our journey. Your support has meant the world to us. While Boocloth Montreal may be closing its doors, I believe our brand will live on through the clothing you wear. Each piece carries the love, passion, and dedication we poured into it, and I hope that when you wear it, you feel a connection to our story.

Thank you for being with us on this beautiful journey. It’s been an honor to serve you, and I wish you warmth and joy in every outfit you choose.

Warm regards,

Emily
Founder, Boocloth Montreal